CFO Services

Guiding your business to new heights!

We help businesses grow and profit!

What We Do

Strategic Fractional CFO

CFO

Think CFO for hire. Not all business can afford to hire a full-time CFO, but they need one, and we have an affordable solution for that!

BUSINESS ASSEMENT

We start with a financial assessment to see where you’ve been and analyze the strengths and weaknesses of the business.

PROFIT & CASHFLOW TARGETING

Improve business profitability and cash flow by setting goals and creating a strategic plan.

FINANCIAL SCORE CARD

Each month we’ll give you a simple one-page “scoreboard” report that will clearly show you what’s going right and what’s going wrong.

CORRECTIVE ACTION PLAN

We will work with you on a plan to ensure you are growing and more profitable.

LONG TERM BUSINESS PLANNING

We help you set long-term goals and set up a 5-year plan.

Business Coaching beyond finances

Value-add service included in the first 3 months of signing up for the CFO service.

We work with you each month on a structured and proven process to help you meet your goals.

Structured and proven process to help you meet your goals

Sadly, most businesses fail. According to the U.S. Bureau of Labor Statics:

1 in 5

1 in 5 businesses fail within the first 2 years

45%

45% fail by the 5th year

65%

65% fail by the10th year

75%

75% fail by the 15th year

Why? They lacked money! Money solves every problem in the business, BUT this brings up more questions:

What is the best source for money? Is debt ok?  Should I loan money to the business?
My business is profitable, but I don’t know why there is no cash flow. Are those the same thing?
Utah Fractional CFO Services

Sadly, most businesses fail. According to the U.S. Bureau of Labor Statics:

Why? They lacked money! Money solves every problem in the business, BUT this brings up more questions:

Utah Fractional CFO Services

Who Are We?

Utah Fractional CFO Services

Annette Sonnenburg has been providing financial, operational, and project management services to small businesses and high net worth individuals since 1999. ​Whether you have a project or require ongoing assistance​, we can customize our services to fit your needs.

Ascension CFO Services is an affiliate of Sonnenburg Consulting. For more than 15 years, we have managed various aspects of our client’s businesses, allowing them time to focus on their long-term objectives. Whether you need advice or require complete management of your business operations, we can design a plan to meet your needs.

Utah Fractional CFO Services

A CFO is...

Not all businesses can afford to hire a CFO, but they need one, and we have an affordable solution for that!

A Strategist

The CFO is a strategic partner, shaping financial decisions to drive business growth and long-term success. They leverage data-driven insights to guide the organization's financial direction.

A Forward-Looking Advisor

A CFO is a strategic partner who anticipates future challenges, identifies opportunities, and guides the organization towards sustainable growth and profitability.

A Data Driven Decision Maker

A CFO leverages data analytics to make informed, strategic decisions that drive business growth and profitability.

A Business Growth Planner

A CFO is a key partner for business growth through financial planning and decision making. With expertise in finance, economics, and business, they align financial objectives with broader business strategy to overcome challenges and achieve success.

The 16 parts of your Business

Fix even one part and see an improvement.

Fix all 16 and transform your business!

Meet Our Experts

We treat our clients with the utmost care and concern. You’ll soon discover that we look out for your business’ best interests as thoroughly as we do for our own business. Our clients count, so we make sure they never feel like a number.

Annette Sonnenburg

Annette

Annette Sonnenburg has been offering business consulting and fractional CFO services to clients for more than 20 years. With a background in accounting and finance, she knows how to get your business on the right track.

Mindy

Mindy

Mindy Petersen has worked with reputable financial institutions as an account reconciliations specialist and has worked for years with Annette in bookkeeping and accounting cleanup.

Client Testimonials

Our Partners

Entrepreneurial Insights with Annette Sonnenburg

FAQs

How much do CFO services cost?

We have full advisory plans at a monthly rate that depend on the need of your business and hourly consulting services billed at $250 per hour.

Think CFO for hire. All businesses need the guidance of a CFO, and outsourcing this function with a fractional CFO service is a very affordable solution!

Every business needs a CFO, and fractional CFOs are a great solution for smaller businesses. The best thing to do is just schedule a call with us and we can let you know whether you can benefit more from the monthly CFO service or just provide guidance on an hourly basis as needed.

This can depend on what stage or phase your business is currently in and what is needed. Some examples are below.

  • Startups: To establish financial systems, secure funding, or manage burn rate.
  • Growing Businesses: To handle increased complexity, such as expanding operations or entering new markets.
  • Companies Facing Challenges: To address cash flow issues, debt, or declining profits.
  • Businesses Preparing for Sale: To optimize financials and maximize valuation.

Using a CFO (Chief Financial Officer) service can provide significant benefits for businesses, especially small to medium-sized enterprises (SMEs) or startups that may not have the resources for a full-time, in-house CFO. Here are the key reasons to consider a CFO service:

  • Cost-Effective Expertise: Hiring a full-time CFO can be expensive, with salaries often exceeding $200,000 annually plus benefits. CFO services, such as fractional or outsourced CFOs, offer access to high-level financial expertise at a fraction of the cost, tailored to your business needs or your industry.
  • Strategic Financial Planning: CFO services provide strategic guidance on budgeting, forecasting, and cash flow management. They help you plan for growth, optimize profitability, and make informed decisions by analyzing financial data and market trends and then working with the business owner and management on a corrective action plan.
  • Improved Financial Management: A CFO service can streamline accounting processes, ensure accurate financial reporting, and maintain compliance with tax laws and regulations.
  • Access to Specialized Skills: CFOs bring expertise in areas like fundraising, mergers and acquisitions, financial modeling, and risk management. For example, they can assist with securing loans, attracting investors, or navigating complex transactions, which is invaluable for scaling businesses.
  • Scalability and Flexibility: Fractional CFO services allow you to scale financial leadership based on your business’s stage and needs. Whether you need help for a few hours a week or during a specific project (e.g., preparing for a sale), they adapt to your requirements without long-term commitments.
  • Time Savings for Owners: Business owners often juggle multiple roles, including financial oversight. A CFO service frees up your time by handling complex financial tasks, allowing you to focus on core operations, sales, or product development.
  • Objective Perspective: An external CFO provides an unbiased, data-driven perspective on your business’s financial health. They can identify inefficiencies, recommend cost-saving measures, and challenge assumptions that internal teams might overlook.
  • Enhanced Decision-Making: CFOs translate financial data into actionable insights, helping you understand key performance indicators (KPIs), profitability drivers, and market opportunities. This ensures decisions align with your long-term goals.
  • Crisis Management and Turnaround: In times of financial distress, a CFO service can develop recovery plans, negotiate with creditors, or restructure finances to stabilize your business.
  • Preparation for Growth or Exit: If you’re planning to scale, raise capital, or sell your business, a CFO service can prepare financial statements, improve valuation, and ensure due diligence processes are robust, making your business more attractive to investors or buyers.

Business owners receiving guidance can optimize pricing, area coverage, strategic advice on unique offerings to set a business apart, and much more.

For all businesses it’s a little different, but there are signs that you’re in a danger zone and need help. These are just a few situations that can benefit from a CFO: 

  • Uncertain financial future
  • Less than 25% net profit
  • Inaccurate reporting of finances from bookkeeping staff
  • Desire to grow or expand location(s)
  • Need to find cost savings and cut overhead expenses
  • Payroll is too high, but staff are needed
  • You want a financial safety net for your business, should the economy or demand change
  • There is no cash, even though you are profitable

With Ascension CFO, we have a very structured system that we follow to ensure that we perform our analysis and meet with business owners and management at least monthly. Since business owners have questions throughout the month, you can simply email us or schedule a meeting anytime that works for you to go over additional questions, changes, etc. We are your CFO on call during business hours!

FAQs

CFO services include the strategic side of managing the financial affairs of the business. We work with you to develop a detailed plan on what you need to succeed. Some services might also include:

  • Insurance matters
  • Financial statement reporting and analysis
  • Regulatory compliance
  • Operations processes
  • Company startup or dissolution
  • Records and corporate document updates 
  • Budgeting and planning
  • Cash flow management

We have the technical expertise and the skills to effectively assist in managing your financials and forecast where your business needs to be to succeed.

We have full advisory plans at a monthly rate that depend on the need of your business and hourly consulting services billed at $250 per hour.

Think CFO for hire. All businesses need the guidance of a CFO, and outsourcing this function with a fractional CFO service is a very affordable solution!

Every business needs a CFO, and fractional CFOs are a great solution for smaller businesses. The best thing to do is just schedule a call with us and we can let you know whether you can benefit more from the monthly CFO service or just provide guidance on an hourly basis as needed.

This can depend on what stage or phase your business is currently in and what is needed. Some examples are below.
 

  • Startups: To establish financial systems, secure funding, or manage burn rate.
  • Growing Businesses: To handle increased complexity, such as expanding operations or entering new markets.
  • Companies Facing Challenges: To address cash flow issues, debt, or declining profits.
  • Businesses Preparing for Sale: To optimize financials and maximize valuation.

Using a CFO (Chief Financial Officer) service can provide significant benefits for businesses, especially small to medium-sized enterprises (SMEs) or startups that may not have the resources for a full-time, in-house CFO. Here are the key reasons to consider a CFO service:

  • Cost-Effective Expertise: Hiring a full-time CFO can be expensive, with salaries often exceeding $200,000 annually plus benefits. CFO services, such as fractional or outsourced CFOs, offer access to high-level financial expertise at a fraction of the cost, tailored to your business needs or your industry.
  • Strategic Financial Planning: CFO services provide strategic guidance on budgeting, forecasting, and cash flow management. They help you plan for growth, optimize profitability, and make informed decisions by analyzing financial data and market trends and then working with the business owner and management on a corrective action plan.
  • Improved Financial Management: A CFO service can streamline accounting processes, ensure accurate financial reporting, and maintain compliance with tax laws and regulations.
  • Access to Specialized Skills: CFOs bring expertise in areas like fundraising, mergers and acquisitions, financial modeling, and risk management. For example, they can assist with securing loans, attracting investors, or navigating complex transactions, which is invaluable for scaling businesses.
  • Scalability and Flexibility: Fractional CFO services allow you to scale financial leadership based on your business’s stage and needs. Whether you need help for a few hours a week or during a specific project (e.g., preparing for a sale), they adapt to your requirements without long-term commitments.
  • Time Savings for Owners: Business owners often juggle multiple roles, including financial oversight. A CFO service frees up your time by handling complex financial tasks, allowing you to focus on core operations, sales, or product development.
  • Objective Perspective: An external CFO provides an unbiased, data-driven perspective on your business’s financial health. They can identify inefficiencies, recommend cost-saving measures, and challenge assumptions that internal teams might overlook.
  • Enhanced Decision-Making: CFOs translate financial data into actionable insights, helping you understand key performance indicators (KPIs), profitability drivers, and market opportunities. This ensures decisions align with your long-term goals.
  • Crisis Management and Turnaround: In times of financial distress, a CFO service can develop recovery plans, negotiate with creditors, or restructure finances to stabilize your business.
  • Preparation for Growth or Exit: If you’re planning to scale, raise capital, or sell your business, a CFO service can prepare financial statements, improve valuation, and ensure due diligence processes are robust, making your business more attractive to investors or buyers.

Business owners receiving guidance can optimize pricing, area coverage, strategic advice on unique offerings to set a business apart, and much more.

For all businesses it’s a little different, but there are signs that you’re in a danger zone and need help. These are just a few situations that can benefit from a CFO: 

  • Uncertain financial future
  • Less than 25% net profit
  • Inaccurate reporting of finances from bookkeeping staff
  • Desire to grow or expand location(s)
  • Need to find cost savings and cut overhead expenses
  • Payroll is too high, but staff are needed
  • You want a financial safety net for your business, should the economy or demand change
  • There is no cash, even though you are profitable

With Ascension CFO, we have a very structured system that we follow to ensure that we perform our analysis and meet with business owners and management at least monthly. Since business owners have questions throughout the month, you can simply email us or schedule a meeting anytime that works for you to go over additional questions, changes, etc. We are your CFO on call during business hours!

Ascension CFO Services can work with a wide range of clients including service providers, retailers, real estate developments, bloggers and influencers, construction companies, restaurants, nonprofits, and more.

As a small business owner, investing in the services of a virtual CFO can prove to be invaluable. With their financial expertise, strategic guidance, and cost-effective solutions, they can help you achieve your short-term and long-term goals. With their guidance and support, you can make more informed decisions, mitigate financial risks, and ultimately grow your business in a sustainable way. So, if you’re looking to take your business to the next level, consider partnering with a virtual CFO.

A good starting point is generally $300k+ in gross revenue. This is the point where business owners really need more guidance to be more profitable and grow. In a constantly changing business world, knowing how to analyze and forecast business financial health helps businesses like yours stay on track.

If you are making less than 25% net profit in your business, growing, opening additional locations, or your business has stopped growing, these are all important triggers to ensure you are receiving the guidance you need to make important decisions.

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Utah Fractional CFO Services

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