About us
Your strategic financial partner
Numbers should guide your next move, not just tell you what already happened.
Quick answer
Ascension CFO Consulting Services is a fractional CFO firm based in South Jordan, Utah, founded by Annette Sonnenburg, who has provided business consulting and fractional CFO services for more than 20 years. The firm works with owner-operated businesses across the Salt Lake Valley and nationwide on monthly advisory plans, defined projects, or hourly consulting at $250 per hour.
The Vision Behind Ascension CFO
Our vision is to redefine what leadership looks like for growing businesses—where wisdom replaces confusion, trust replaces complexity, and every business owner is equipped to build a company that creates lasting value, operates beyond their dependence, and supports a meaningful, well-lived life.
How We Approach Your Business
Numbers should guide your next move, not just tell you what already happened.
Many firms stop at sending you reports. We go further by helping you understand what your numbers mean and how to act on them. It’s not just about reports; it’s about financial clarity and direction.
We’ve seen businesses celebrate revenue growth without realizing their profits were slipping. By digging deeper into costs, pricing, and customer acquisition, we uncover the story behind the numbers and help you create a stronger one.
- Your CFO should be a strategic ally, not a quarterly visitor.
- Smart financial decisions matter more than perfect ones.
- The best advice fits your business, your goals, and your market.
- If our recommendation isn’t clear to you, we haven’t done our job.
- We focus on clarity and long-term results, not buzzwords.
Our goal is simple: to help you see the full picture, act confidently, and build a stronger business.
Meet Our Experts
We treat our clients with the utmost care and concern. You’ll soon discover that we look out for your business’ best interests as thoroughly as we do for our own business. Our clients count, so we make sure they never feel like a number.
Annette Sonnenburg
Annette Sonnenburg has been offering business consulting and fractional CFO services to clients for more than 20 years. With a background in accounting and finance, she knows how to get your business on the right track.
Mindy Petersen
Mindy Petersen has worked with reputable financial institutions as an account reconciliations specialist and has worked for years with Annette in bookkeeping and accounting cleanup.
Kelly Goode
Kelly Goode provides financial analysis and reporting support for fractional CFO services. With over 20 years of experience in accounting and finance, she brings clarity and structure to financial data to support strategic decision-making.
Shawn Richards
Shawn Richards has an extensive business background having worked as a controller, business manager, and business consultant for over 20 years. He specializes in exit planning, business consulting, and leadership development.
I believe every business has a financial story worth telling well. My job is helping you write the next chapter.
How We Work and What We Value
Transparency Over Complexity
Strategy Beyond Spreadsheets
Flexible Partnership
Whether you need us for a few hours a month or full fractional support, we adjust to your needs and priorities.
Results That Matter
Ready to Strengthen Your Financial Strategy?
If you’re ready to make confident, data-driven decisions…
If you want access to senior-level financial expertise without the full-time cost…
If you want a partner who understands your business and your goals…
Let’s connect.
Schedule a Complimentary Financial Strategy Session
No hard sell. No pressure. Just an honest conversation about your business, your challenges, and how Ascension CFO can help.
Strategic financial guidance. Fractional CFO expertise. Full-time impact.
That’s the Ascension CFO difference.
Credentials and affiliations
Our team
The people you'll actually work with
Annette Sonnenburg
Founder, Fractional CFO & Exit Planning
Annette Sonnenburg has been offering business consulting and fractional CFO services to clients for more than 20 years. With a background in accounting and finance, she knows how to get your business on the right track.
Shawn Richards
Exit Planning & Business Consulting
Shawn Richards has an extensive business background having worked as a controller, business manager, and business consultant for over 20 years. He specializes in exit planning, business consulting, and leadership development.
Kelly Goode
Fractional CFO & Financial Analysis
Kelly Goode provides financial analysis and reporting support for fractional CFO services. With over 20 years of experience in accounting and finance, she brings clarity and structure to financial data to support strategic decision-making.
Mindy Petersen
Accounting & CFO Support
Mindy Petersen has worked with reputable financial institutions as an account reconciliations specialist and has worked for years with Annette in bookkeeping and accounting cleanup.
Caleb Tuckett
Business Development & Operations
Caleb Tuckett supports business development and operations at Ascension CFO, helping strengthen client relationships, improve internal processes, and support the company's continued growth. He brings a proactive approach to new opportunities and enjoys finding practical ways to help the team and business move forward.
In their words
What clients say
Let's see whether we're a fit
A free 30-minute consultation. We'll tell you honestly if you don't need us yet.